Customer Capture Case Study: Colorado Roofing

Time Frame: May 15, 2008- October 31, 2008

Campaign: Colorado Roofing Sale

Elements Used: “Base Plus Package” including Landing Page, Search Campaign, 4+ station package

Weekly Investment Average: $4,400

Unique Visitors: Traffic Results May 10 – November 30 averaged over 2,000 prospects per month

Leads Estimates: 31 new leads per week*

*Leads are defined as prospect requested information or an estimate via a phone call or form submission. Leads estimate varied by week with some weeks exceeding this number, some weeks below the average.

Approximately 70% of the leads came through direct browser input of www.ColoradoRoofingSale.com.  The other approximately 30% of the leads were generated through the integration of the internet search and display marketing campaign.

This case study is presented to demonstrate tracking components, the importance of online and off-line integration and the potential of the Clear Channel Customer Capture System.